Music Magazine Industry Research- Pop Genre.

Music Magazine Industry Research- Pop Genre.

We love Pop is a monthly music magazine which launched in September 2011. Each issue contains 68 pages and its target audience is teenage girls aged between 13-15 years old. We Love Pop is published by Egmont UK. The typical content of a We Love Pop issue are articles on artists/bands, interviews, features on film, fashion, technology, and beauty and advertisements from companies also aiming at the teen audience such as Universal Music, Boohoo and So Fragrances.

Egmont saw a gap in the market after another pop music magazine ended called Smash Hits in 2006. Smash Hits had a similar target audience to the now audience of We Love Pop and therefore when they closed there was a gap to fill for the benefit of this age group.

The publisher of the magazine (Egmont Group) is a Danish media corporation founded and rooted in Copenhagen, Denmark. The business area of Egmont has traditionally been magazine publishing but has over the years evolved to comprise mass media generally. Egmont Group encourage more and more children to enjoy the sheer pleasure of reading. Whether its books, magazines or digital media they create media to ensure reading is fun for children and it has made us the UK’s leading children’s publisher, for babies through to teens.

Pop magazines normally use bright colours like pink, yellow and orange. This reflects pop music’s bright and bubbly personality. The celebrity on the front of the magazine normally wears similar bright colours to reflect the magazine’s style but also to show that they are a pop star and that they fit that genre. The style of the costume they wear compliments the colour. It is usually in quite a fun style, e.g. short, flirty, modern dresses for the female artists. The colours are bright so they would attract their target audience. They would also appeal to their target audience as it is very likely that the colours used in the magazine would be the target audience’s favourite colours. The colours also normally match what the model is wearing. This gives the magazine a professional feel, while making sure it does not look too overpowering.

The style of pop magazines is usually informal. The magazine often uses bright shapes and borders around sections of text to make it look more interesting, instead of just having one big block of copy, which would bore the audience. There is a mixture between text and images, so the magazine would interest their audience, who would not be interested by whole pages of text. The pictures also make the magazine look more interesting. The fonts used are feminine, and fun, reflecting the target audience. The captions under the image give a brief explanation of the picture, and are usually funny or have a joke.