Brand Overview
Billboard has been within the entertainment and music
industry since 1894. It began as a weekly advertising business but Billboard and
the world’s most popular music charts have transformed into a successful information
source on music trends and music release dates!
Digital - The
go-to source for everything music—read by fans and music industry insiders.
Mobile- Website and
updated music charts adapted for smaller devices such as mobiles and tablets so
music fans can stay up-to-date wherever they are.Social- With over 12.9M followers on various different social media formats. Billboard stays engaged connecting with music lovers everywhere.
Print- Billboard’s weekly magazine is read by some of the biggest music fans.
Online Audience
Billboard.com users over-index when it comes
to entertainment within the music industry:
PURCHASED CONCERT TICKETS (LAST 6 MONTHS) 233
PROVIDES FREQUENT MUSIC ADVICE 163
PURCHASED DIGITAL MUSIC (LAST 30 DAYS) 222
WENT TO A LIVE CONCERT (LAST 30 DAYS) 145
Social
With over 12 million fans across social media
formats, Billboard continuously interact with fans over multiple channels. It’s
ranked in the top 10 social publishers since 2014!
Newsletters
Billboard successfully delivers music
information directly to the inbox of fans and companies with an interest of the
music industry via email. Information included within these newsletters are
music’s breaking news, chart beat and touring news for top artists.
Magazine Audience
Billboard magazine has been re designed to be
the essential read for individuals who run the music industry. This includes
managers, agents, head of record labels, producers and promoters.
Magazine Content
On opening of the music magazine, the top 100
is shown which then extends to the most important music news, reviews and tour
dates.
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