Researching the Magazine Industry.

Georgia Wheeler

Print Industry- Magazines

     - Facts about the magazine publishing industry:

·         Twenty-six percent of consumers prefer the tablet version of a magazine over the print version.

·         3000 UK magazine titles.

·         1.5 billion Copies sold per year.

·         87% of the UK’s population reads magazines.

·         The UK Magazine industry is worth £1.4bn.

·         2 wholesalers of UK Magazines: John Menzies and Smiths Distribution.

·         50,000 retail outlets.

·         Magazines are sold more and more through the grocery industry channel, but there is still a large amount of sale in independent stores and the magazine supply chain remains quite separate.

   - 5 reasons why magazine sales might be falling in the UK at this time:

·         Magazines have websites now which are easily accessible.

·         Apps for magazines are now available such as ‘Brides’ free of charge.

·         TV channels are now created which tell audiences about things magazines would say for example MTV.

·         The price of magazines have increased due to the rising paper costs and some people may not be willing to pay.

·         Market is swamped with different brands.

   - Six categories or types of magazines:

·         Women’s (Bridal&Wedding, Fashion&Beauty, Pregnancy&Family)

·         Teen (Gamers, Comics, Skating&BMX)

·         Lifestyle (Adventure, Travel, International Living)

·         Art & Photography (Skin Art, Graphic Art, Photography)

·         Animals & Pets (Birds, Dogs, Cats)

·         Entertainment & TV (Celebrity, Gaming, TV and Movie)

   - Conventions of a Teenage magazine:

·         Masthead- A text written in a large font across the front cover, usually seen on the additional page of the newspaper or advertisements.

·         Pull quote- A phrase which is cut out of an article and placed in a larger font to attract readers.

·         Cutline- One line text describing the illustration, drawing or photograph next to where it appears.

·         Images- A illustration which is used to pass a clear view of article.

·         Strapline- A text or phrase that is short and memorable. it is good for marketing. It catches a lot of customer attention.

·         Buzz words- Words are used in order to attract attention. They usually add an extra element of excitement to this magazine, making it seem more interesting, for example ‘plus’ and ‘free’.

·         Colour Palette- The range of colours used.

·         Bar code

·         Price- If the magazine is more expensive then the visual price tends to be in smaller font so that it isn’t the first thing the audience see and get put off by. On the other hand if the magazine is cheap then the price is usually bigger and bolder in order to quickly draw in the audience’s attention.

·         Issue date